Store traffic and Site Analytics
Experian FootFall helps retailers and shopping malls to increase revenue and profitability by analyzing what goes on in retail sites. Through understanding store traffic, tracking queue, cost, sales, staff numbers, marketing and other key performance data, we provide site analysis which helps identify: the optimum store labor to visitor ratio for your stores; how long customers wait in your queues and how this impacts your sales; where sales conversion and marketing is being effective and in which types of stores and centers.
Our data and analytical tools also reveal how new projects and strategies are impacting different sites. Using software modelling, we can forecast shopper traffic in each site to help you plan for success.